Empowering Women in Construction:

In a historically male-dominated industry, Carla Terreros is leading the charge in empowering women to thrive in construction. As a visionary entrepreneur and founder of PATRONAS, Carla has dedicated her career to creating a supportive and nurturing environment for women across the construction sector.

Women play multifaceted roles, not only within their families but also in their professional lives. Hispanic women, in particular, often balance the demands of family life with significant responsibilities in their husbands’ contracting businesses. These women frequently manage finances, coordinate projects, and ensure the smooth operation of the business behind the scenes. Their contributions are vital, yet often go unrecognized. Carla Terreros, through PATRONAS, is committed to shining a light on these women’s indispensable roles and empowering them to step into the spotlight.

While women make up only a small percentage of the construction workforce, their presence is steadily increasing. Recent data shows that women represent around 10% of the construction industry workforce in the United States, a number that has been gradually rising over the past decade. Hispanic women, in particular, are making significant strides in the industry, overcoming unique challenges such as language barriers and cultural stereotypes. These women are not only supporting their families but also carving out their own paths in the construction world, proving their resilience and determination.

Carla Terreros, President of PATRONAS, has a wealth of experience as a Regional Sales Manager at Tamlyn. Her dedication to empowering women in construction has been a guiding force behind PATRONAS’ initiatives. Carla understands the hurdles women face in a male-dominated field and envisions a future where women’s contributions to construction are not only accepted but celebrated.

One of Carla’s proudest achievements with PATRONAS is the establishment of their Networking Events in Houston, Texas. These gatherings bring together women from all trades for meaningful connections, insightful conversations, and mutual support. The events provide invaluable opportunities for women to meet leaders in the field, hear from experienced business owners, and build strong networks. From plumbers to architects, electricians to project managers, women from all corners of the construction industry come together to share their stories and uplift each other.

Looking ahead, Carla Terreros is excited to announce the upcoming Pink Site at Expo Contratista on October 4 and 5 in Atlanta, GA. This 40x40ft space is exclusively for womenowned construction businesses and will feature booths for these businesses to showcase their work. The Pink Site not only provides visibility but also fosters a community where women can collaborate and grow together. Exhibitors will have the opportunity to interact with over 2,000 attendees and more than 100 exhibitors, ensuring a dynamic and engaging experience.

Beyond these events, Carla ensures that PATRONAS offers much-needed resources and support. New members can access training courses to enhance their skills, exclusive discounts, themed events, surprise offers, and exciting gifts. These resources are invaluable for women looking to advance their careers and make their mark in the construction industry.

As Carla Terreros often says, “As a woman, discipline, persistence, and perseverance are essential to achieve one’s goals.” With her unwavering commitment and the support of PATRONAS, the future of construction is bright for women, and the possibilities are endless. The rise of Hispanic women in construction signifies a transformative shift, not just in the industry, but in the broader landscape of gender equality and family dynamics.